2 - Selling to Government - Creating Winning Proposals

Buy this
  • $650.00

Grow Your Business Every year Canadian government organizations including municipalities, academic institutions, social services, healthcare and the broader public sector procure billions of needed goods and services from businesses of all kinds and sizes. This is a tremendous opportunity to start or grow your public sector book of business. This workshop gives you the insights, skills, and tools needed to find, pursue and win government business. The key to successful proposal writing is to ensure you zero in on your audience’s needs and requirements. Writing for the government market is no exception. This workshop describes the process of what a real evaluator goes through after receiving a proposal and the issues which can lead to an unfavourable evaluation result. This workshop details public sector procurement rules, the public sector evaluation process, and common proposal pitfalls.

Let Michael Asner demystify the government procurement process for you by teaching you:

  • How to find relevant opportunities for your business
  • Zero in on winnable opportunities
  • Understand requirements and what they are really looking for
  • Identify the best approach to meet eligibility requirements
  • The fundamentals of the RFP process
  • How the evaluation process really works
  • What not to do when creating a proposal
  • How to create leaner, on-target documents
  • How to approach the different types of proposals
  • When not to submit a bid and still be ahead
  • How to differentiate yourself from the rest


  • Michael Asner

Who Should Attend
Marketing, Proposal writers, and sales staff

Accessing the pre-recorded workshop

After purchasing a workshop you will receive email instructions granting you video streaming access to the recording. You will have access to the video stream for up to 90 days and 20 viewing attempts. Please contact [email protected] if additional time or viewing attempts are required.